How to Set Benchmarks and Goals in a Commercial Real Estate Agency

As a commercial real estate agent, you should set yourself some specific goals and benchmarks to be achieved in a regular and ongoing way. When you have some clear targets, you can understand how the property market is trending and what changes you need to make to attract more market share.

It is interesting to note that many agents approach Blossoms Condo their career initially with some focus, which then unfortunately tends to fall away as time passes. Lack of agent focus creates random results.

The results that come to us in listings and commissions are in the majority self generated. To achieve the right level of momentum and income, you need to have a substantial daily plan and focus strategy. Don’t let distractions divert you from the opportunities that are available to top agents.

Here are some strategies to help you with goal setting in the industry. Consider where you are today with these factors:

 

    1. Understand the skills that you bring to the industry. Some of those skills will be highly relevant to the listings that you require. Work on the things that you are good at, so that you can build a brand and a reputation as a top agent. Some of your weaknesses may need to be addressed and improved. In our industry we never stop learning.

 

    1. Some parts of your market will have more opportunities than others. The same can be said as to property speciality. Choose the right segments that work for you when it comes to listing and deal opportunity. Check out the history of the market over the last few years to see how it has changed, and then determine where it is heading over the next four or five years. Has the market got sufficient growth for you to tap into? Have you got sufficient knowledge to build your brand as a top agent? Make the right choices and start the learning process.

 

  1. Identify your competing agents in the local area. Review their current levels of activity and market share. Understand where you fit when it comes to the property types, and competing agents. Make sure there is room for you at the top of the industry and then build your momentum to reach it.

 

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